Responsible for aligning the region marketing plans to SAS’s overall sales and marketing strategy. Develops and executes integrated campaigns associated with generating leads and building awareness, and may be involved in increasing renewal revenue at each stage of the customer journey. Works with a team to develop a comprehensive go-to-market (GTM) plan that includes a variety of content, events, email, social media and innovative campaign approaches.
Also Engages in a role that directly supports marketing operations in an effort to achieve the strategic goals of the organization. Leverages domain and industry expertise. Performs research, analysis, and coordination in support of divisional activities on initiatives such as budgeting, project and communication management, policy and procedure development, and strategic planning. Interacts with internal staff, Business Units, subcontractors, and applicable departments at SAS.
» Leads or delivers marketing efforts to create leads and generate marketing contributed pipeline designed to accelerate revenue, increase renewals or build awareness through an integrated go-to-market plan aligned to the initiative, product line, business unit and/or target account.
» Develops integrated marketing campaigns which are comprised of lead generation, lead acceleration, awareness, and retention elements strategically planned around the stages of the customer journey. Designs and executes the strategy, and communicates the effort accordingly with all levels from constituents to executives.
» Facilitates meetings and discussions with an extended team of channel specialists, content marketers, subject matter experts and other constituents to define the appropriate marketing channels and strategies associated with the goals of the go-to-market plan. May solicit input and feedback through direct interaction with Customers or Partners for a greater customer focus.
» Liaise with multiple organizations across SAS, including the product line, business unit, and other countries or regions to represent the go-to-market plan and gather feedback to drive the planning process.
» Measures and reacts to success metrics, performs actionable analysis and makes data driven decisions to improve outcomes and ROI.
» May leverage, enhance and (where applicable) adapt corporate marketing initiatives to be regionally messaged and relevant in order to ensure the right message is delivered to the target audience at the regional level.
» May proactively contribute to global peer groups including sharing best practices and working cross-functionally to accomplish continuous improvement and increased sharing and learning, with the goal of establishing consistency across the globe.
» Manages and/or supports the development and execution of marketing strategies and/or programs; aligns scope with strategic business objectives and regularly reporting on status to management.
» Provides leadership and direction to support development and execution of marketing strategies and initiatives; coordinates activities with other business units within the company.
» Identifies and analyzes the business needs of the department or business unit to develop plans for continuous improvement and to help determine solutions to business problems.
» Engages in the project life cycle implementation process to facilitate and support the successful delivery (i.e., resource requests, contracts reviews, service agreements/work orders, project plans, invoices, etc.); manages operational tasks associated with project delivery.
» Investigates options, recommends courses of action and drives implementation of initiatives related to continuous improvement, streamlining operations, and service delivery readiness and capabilities.
» Defines and implements standards and best practices to foster collaboration across all areas of the organization.
» Provides resources to facilitate and enhance the value and quality of project delivery (i.e., training/learning, knowledge sharing, etc.).
» Reviews, analyzes and synthesizes policies, processes and guidance documents to facilitate understanding and usage by the business.
» Leverages internal knowledge of processes/procedures, methodologies and best practices to support the business.
» Builds relationships with customers, internal clients, project dependencies, and stakeholder influences that characterize partnership, cooperation and trust.
» Performs other duties, as assigned.
» Develops marketing plans from the ground up. Brings campaign elements and channels together for a cohesive go-to-market plan
» Demonstrates expert level marketing knowledge to assist business leaders
» Draws from extensive marketing and business experiences in developing recommended course of action
» Advises and trains new staff members on process applications and related functions as needed
» Manages moderately complex projects and/or contributes as a team member on assigned projects
» Provides leadership when implementing marketing initiatives
» Leads and drives plans to resolve complex business problems
» Proactively shares best practices across regions for continuous learning globally
» Independently manages a key aspect of one or more programs.
» Continually monitors effectiveness of projects/programs and makes recommendations for improvement.
» Builds a business case for potential process and/or procedure solutions and completes cost/benefit analyses as support.
» Independently recommends process improvement audits and/or operational reviews for management consideration.
» Provides guidance to less experienced team members.
Knowledge, Skills and Abilities
» Sound knowledge of marketing concepts including content, digital, social and email strategies and business-to-business acumen
» Excellent written, verbal, and visual communication skills, with the ability to effectively communicate with all audiences including senior leadership and executive
» Excellent analytical, organizational, and creative problem solving skills
» Ability to work independently or to lead and guide a cross-functional team
» Good organizational, project management, and facilitation skills
» Demonstrated understanding of marketing communication concepts and expert proficiency in key internal and external software applications
» Ability to understand and translate complex technical information to internal and external audiences
» Solid analytical abilities and data-driven decision making
» Strong knowledge of Microsoft Office Suite or related applications
» Ability to lead project teams and gain consensus
» Excellent organizational and problem-solving skills
» Ability to manage multiple initiatives simultaneously
» Excellent knowledge and competence in related business functional area
» Strong accounting, math and analytical skills
» Excellent negotiation, facilitation, and presentation skills
» Excellent interpersonal, oral, and written communication skills
» Ability to analyze solutions for business operations environment and internal customers
» Ability to design and support improvement processes
» Ability to manage budgeting process and analyze budget performance
» Ability to perform well under pressure; ability to adhere to deadlines
» Ability to give attention to detail and accuracy
» Global business perspective
» Ability to travel, as needed
Works on significant and unique issues where analysis of situations or data requires an evaluation of intangibles. Exercises independent judgment in methods, techniques and evaluation criteria for obtaining results. Creates formal networks involving coordination among groups.
Acts independently to determine methods and procedures on new or special assignments. May act as GTM Lead or may coordinate activities of other personnel. (Team Lead).
Having wide-ranging experience, uses professional concepts and company objectives to resolve complex issues in creative and effective ways. Some barriers to entry exist at this level (e.g., dept. /peer review). Level at which career may plateau.
Bachelor’s degree, preferably in Business, Marketing, Computer Science, or related discipline
Typically requires eight years of experience in marketing, relationship development, or sales within business-to-business or the technology industry. Experience in a specific industry, market, technology, or business initiative related to area of assignment may be substituted for experience in the technology industry.
Equivalent combination of education, training, and relevant experience may be considered in place of the requirements stated above.
Work is typically performed in an office environment, using simple, easy muscular movements, involving only the handling of light materials, tools, or equipment in easy work positions, and with no special speed requirements or long stretches of exertion. Vision requirements for this job include close vision and the ability to adjust focus.