Leverages extensive industry expertise in FSI and networks to drive revenue growth. Creates and delivers credible and unique viewpoints to differentiate SAS in the market. Actively works with sales teams and partners in support of sales opportunities and provides strategic impact to the industry sales go-to-market plans.
- Provides direct industry/business domain sales support through sales calls, customer visits and presentations contributing to new revenue generation.
- Responsible for sales tool development, including use cases and proof of concepts.
- Coaches the sales force on industry focused account strategies and leads the sales organization with new account penetration strategies. Involved in all stages of the sales engagement.
- Develops and maintains relationships with partners, key consultancies, and system integrators to establish focused and effective strategic teaming arrangements.
- Develops industry specific sales strategy that enables the SAS sales force to establish SAS as the key industry analytics partner. Activities include the following: identifying industry trends and sources of major disruption in the industry, establishing strategic vision and value propositions based on SAS offerings, and articulating a solution capability at the C-level. This sales strategy will address what to sell and how to sell; and will identify any gaps in SAS’ existing offerings that need to be addressed.
- Supports thought leadership activities including articles, whitepapers, blogs, speaking engagements and involvement with key industry organizations.
- Supports sales enablement through sales and partner training programs.
- Leads customer engagements (e.g. solution/domain enablement, discovery, value quantification, best practices) in support of pre and post sales activities.
- Participates in activities that demonstrate SAS’ industry experience and leadership. May publish industry articles, blogs and white papers. Speaks at internal and external industry events. Develop workshops to educate sales/marketing team.
- Identifies industry trends, emerging issues, competitive advances and threats. Coordinates with other SAS resources to help define SAS’ position regarding these trends and issues, then aligns SAS’ position based on business unit market requirements.
- Prepares and delivers presentations and demonstrations to customers at the highest levels of management.
- Participates with senior management to identify and establish objectives, assignments, and goals in accordance with SAS business unit specific strategic plans; assists in targeting specific customers and business partners to promote industry sales and marketing initiatives.
- Works closely with sales staff, sales management, and marketing staff to ensure successful positioning of industry solutions and that a consistent message is communicated to our customers and/or business partners.
- Identifies sales support resources required to deliver appropriate SAS solution design.
- Assists with providing market-driven information for future product direction using industry expertise and direct interaction with customers, prospects, analysts, and other external resources.
- Builds credibility and trusted advisor relationship with customers.
- Required to travel on a frequent basis.
- Performs other duties, as assigned.
- May assist product marketing by providing information for future product direction.
- May lead business process discussions and improvement sessions.
- May create industry-specific strategic business plan and present to executive leadership.
- Develops sales strategy to drive incremental revenue with an industry segment.
- Leads industry domain expertise for customer initiatives during the post-sale stages of a project
- Demonstrate product and service capabilities within a customer issue context.
- Leverage extensive network of external contacts for content validation and thought leadership.
- Demonstrates solution or industry/domain knowledge to senior leadership levels of an organization.
- Serve as an active member in key associations and groups in area of responsibility.
- Regularly addresses/presents to external audiences, such as media, thought leaders, analysts, industry and technology organizations and user groups.
Knowledge, Skills and Abilities
- Recognized as a thought leader in FSI industry or market segment and has demonstrated industry relationships and credibility.
- Ability to drive incremental revenue
- Demonstrated ability to present to all levels of an organization
- Excellent analytical, and creative problem solving skills
- Advanced understanding of decision support and operation software systems
- Ability to work independently, or as part of a team
- Advanced project management and facilitation skills
- Ability to understand and translate complex technical and business information to internal/external audiences
- Public speaking experience
- Bachelors Degree, preferably in Business, Marketing, Computer Science, MIS, Engineering, or related discipline
- Typically requires a minimum of twelve years of related experience. At this level, post-graduate coursework may be desirable
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